Does Home Staging Help sell properties?
Some 94 per cent of the agents and 100 per cent of developers confirmed that home staging increased the number of viewings for a property.
“With houses currently sitting on the market at an average of 19 weeks, from initial listing to final offer, this is good news for those looking for a speedy sale in a sluggish market” says the association.
All respondents said home staging makes it easier for a buyer to visualise the property as their future home, and 75 per cent claimed buyers spend more time viewing a home that has been professionally staged.
Property sales statistics clearly show that well-presented homes attract more potential buyers, sell faster and earn a better price. Professionally staged homes can sell for up to 10-15% more than the competition. Be ready to invest about 1% to 2% of the value of your property to implement the necessary updates (this depends on the condition of your home, and how much work you are able to do yourself
What is Home Staging?
Home staging is simply a marketing technique. It is the term used to describe the practice of preparing and presenting a home prior to a sale so that it will attract a wider buying audience and sell at the highest possible price.
Unlike interior design, home staging is not about expensive refurbishment work. It is about using the furnishings that you have in an appropriate, effective, neutral and pleasant manner. Home staging requires the minimum investment to create the maximum impact.
Property sales statistics clearly show that well presented homes attract more potential buyers, sell faster and earn a better price. Professionally staged homes can sell for up to 10-15% more than the competition. Be ready to invest about 1% to 2% of the value of your property to implement the necessary updates (this depends on the condition of your home, and how much work you are able to do yourself).
The buyers’ priorities and senses
Buyers are keen to purchase the best property their budget allows and in line with their personal requirements. Apart from the obvious factors that will influence a buyer’s decision on a property, such as location, price and size, they are looking for a lifestyle. Most buyers are also busy and expect a lot for their budget.
One of the aims of home staging is to reduce the number of reasons a buyer has to negotiate a reduction in price, or decide not to buy.
- Over 80% of viewers cannot visualise the potential of a property.
- 18% of viewers decide whether they will make an offer the moment they walk through the frontdoor.
- Buyers make up their minds (subconsciously) within 60 seconds of entering the house.
- Buyers buy with their emotions.
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Houses that are ‘staged’ sell three times faster than average